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Our Mission

Ford Warriors in Pink is dedicated to helping those touched by breast cancer, through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey.


Our Story

Ford Motor Company has been active in the fight against breast cancer since 1993. Over a decade ago, Ford intensified its efforts with the introduction of Ford Warriors in Pink.

Originally created to bring the breast cancer community together and support those who embody courage, commitment and hope in the fight, Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors and co-survivors affected by the disease each year. By continually asking, “What more can we do?” Ford Warriors in Pink has become an active support system for anyone touched by the disease.

And because breast cancer is relentless, Warriors in Pink is relentless – dedicated to fueling the spirit of those living with the disease 365 days a year.

Over 24 Years. $136 Million Dedicated We donate 100% of the net proceeds

How We Help


Charity Support

We’re working together with Susan G. Komen and The Pink Fund to provide grants that help patients with transportation needs or assist with car payments.

Stylish Wear & Gear

We’re dedicating 100% of the net proceeds from the sale of our inspirational clothing and accessories to organizations that help warriors move. When you make a purchase, you can choose which organization to support at checkout.

Survivors Hugging

Who We Help

Ford knows that there is more than one way to fight the battle, so we support four different breast cancer charities, each with a unique mission, that together provide research, resources and financial aid to the breast cancer community. Our partners include: Susan G. Komen and The Pink Fund.

We also take action to support patients, survivors and co-survivors each year through uniquely targeted programs, events, sponsorships and partnerships. To date, we've dedicated over $138 million to the cause and provided over 60,000 good day experiences.

  • Susan G. Komen logo

    Working globally in 30 countries and has invested over $750 million over the planet in 30 years.

  • The Pink Fund logo

    Provides up to 90 days of non-medical financial assistance to breast cancer patients in need.

Warriors In Pink - More Good Days

Over 60,000 Good Day experiences and growing! You can help those touched by breast cancer.

Learn How